A Stroke of Innovation

Digital Transformation is impacting Rekjavik, Iceland– one smimming pool at a time.

Who is Your Hero?

When it comes to engaging your audience with a customer story, a compelling hero is a game changer. For a US-based brand, hearing how your products are being used on another continent makes for a global story only effectively told by those who are doing it.

“There’s a certain culture – a deep culture – ingrained with these swimming pools. I can go into the hot tub and have a discussion with someone with a fancy title but is just there enjoying the moment. The fun thing is that you put aside your differences and your titles and you’re just there, experiencing the moment together. It’s really beautiful.”

— Óli Páll Geirsson, City of Reykjavik